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Circana anticipates men’s fragrance sales will exceed $200 million for Father’s Day 2023.
June 14, 2023
By: Lianna Albrizio
Associate Editor
The men’s prestige fragrance market has grown over the past three years, and for this upcoming Father’s Day, the scent of success is expected to continue filling the air, says Circana. Coinciding with brands and retailers placing added focus on the fragrance category in general, a new cologne often proves to be the perfect choice for Father’s Day gift givers. According to Circana, each year, this holiday produces a significant sales lift for the men’s fragrance market in the US. In 202...
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